We believe in honest growth.

A modern digital advertising agency built on transparency, data, and real partnership.

OUR STORY

Born from frustration with opaque agencies.

Coastal Light Leads was founded in Orlando in 2019 by a small team of performance marketers who were tired of the smoke and mirrors common in the industry. We saw too many businesses signing long contracts with agencies that refused to show real numbers or explain where the budget was actually going.

We started with a simple promise: complete transparency, full account ownership for the client, and a relentless focus on measurable outcomes — qualified leads, booked appointments, and revenue generated.

Today we work with ambitious brands across solar, legal services, home improvement, health & beauty, and B2B. We still operate with the same founding principles: clear communication, data-obsessed optimization, and zero tolerance for hype.

Our Mission

Coastal Light Leads helps businesses expand their online presence through performance marketing, strategic digital advertising, and qualified lead generation. We partner with brands and affiliates to build scalable customer acquisition campaigns that increase visibility, generate high-quality leads, and maximize return on investment.

Through transparent communication, data-driven strategy, and continuous optimization, we help businesses navigate today’s digital landscape with confidence and achieve sustainable long-term growth.

WHY BRANDS PARTNER WITH US

We’re not just another agency. We’re your growth team.

Full Transparency
You own every account. We never hide performance data or lock you into black-box reporting.

Results-Focused, Not Vanity Metrics
We obsess over qualified leads, cost-per-acquisition, and pipeline impact — not just impressions.

True Partnership
Monthly strategy calls, direct access to your team, and honest recommendations — even when it means pausing spend.

THE ORLANDO ADVANTAGE

A Florida-based agency with national reach.

Being headquartered in Orlando gives us unique insight into high-growth industries like solar, home services, tourism, and professional services that thrive in the Southeast and beyond. We understand local market nuances while running sophisticated national campaigns for clients across the U.S.

CLIENT RETENTION

4.9

AVERAGE CLIENT RATING

MEET THE TEAM

Experienced. Curious. Obsessed with results.

Carlos Rivera

Founder & CEO

20+ years in performance marketing. Former head of growth at two national home services brands. Passionate about building ethical, high-ROI advertising systems.

Orlando, FL • 15 years in digital ads

Dr. Aisha Thompson

Director of Strategy

PhD in Behavioral Economics. Former Meta Ads research lead. Specializes in audience psychology, creative testing frameworks, and scaling B2B lead generation.

Orlando, FL • Ex-Meta

Kenji Nakamura

Head of Paid Media

Google Ads & Meta certified expert. Built and scaled campaigns generating over $180M in tracked revenue for clients in solar, legal, and home services.

Previously at a top 10 U.S. agency

Sofia Morales

Creative Director & CRO Lead

Former lead designer at a conversion rate optimization agency. Expert in high-converting landing page architecture and persuasive ad creative for paid traffic.

10 years in conversion design

Our team also includes dedicated campaign managers, analysts, and copywriters who work exclusively on client accounts.

OUR COMMITMENT

Transparency is non-negotiable.

We will never promise results we can’t deliver. You will always have full access to your advertising accounts, raw data, and honest strategic recommendations — even when that means telling you to reduce spend or pause a channel.

We are an independent advertising agency. Not affiliated with Google, Meta, or Microsoft.